Woander connects you with local gems everywhere.

  • We are creating the world’s fastest growing platform for local and authentic brands, shops, experiences, restaurants, accommodation and more. Right at your fingertips!

  • Discover the soul of a place in seconds using our Explore card feature. Swipe through our partners until you find what is right for you.

  • Save listings you like for later on your profile for the next time you are nearby, or share it with friends.

Meet the Team

Madeleine Alexandersson
Co-Founder & CEO

Sean McCarthy
Co-Founder & COO

What is Woander?

The Vision

Woander aims to build the world’s biggest platform for independent and local businesses to be reached by consumers quickly and easily. We are passionate about supporting entrepreneurs across the globe in their journeys to success, and connecting people everywhere who value authentic, and unique experiences when they travel or in their local area.

The Mission

Our mission is based on two equally important principles. The first is to provide independent business owners across the globe with a more streamlined, user-friendly and effective way to market their products and services to consumers.


The second principle is to create a digital hub for consumers to see the range of authentic places near them, without the need to use search engines, blog posts or review sites. With these in mind, we have spent the past year refining our vision into the ideal service.

The Service

To make this mission a reality, Woander has built a free-to-use, accessible app so you can browse and locate your next favourite local business, fast! Explore with Woander today and see what is out there to suit you. At the same time, we provide our partner businesses with an effective, direct marketing platform to the world’s consumers and travellers at an affordable price, so that they can get on with doing with what they do best; creating memorable experiences for their customers!

Follow Our Journey